The store manager for your online store
Turn product questions into orders on WhatsApp
Wassist answers every product and order question on WhatsApp in your brand's voice, day and night. Shoppers buy with confidence, and your team handles fewer tickets.
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Message their store managers live
Shoppers have questions. They've stopped asking.
Years of unhelpful chatbots and slow email replies taught shoppers not to bother. A chat widget still looks like those bots, so the question goes unasked and the sale goes with it.
WhatsApp resets that. It feels like messaging a person, so far more shoppers ask. When the reply is instant and genuinely helpful, nobody minds that it's AI. They got their answer, and they buy.
Sunday · 21:04
Do the Apex trainers run big? Torn between a 9 and a 10.
21:04
They come up half a size large, so the 9 will fit you perfectly. Want me to check it's in stock?
21:04
Yes please!
21:05
In stock in a 9. Here you go:
Apex Trainers · Size 9
£120
21:05
Sale closed at 21:07. No ticket, no queue, no handover.
- Does this come up small?
- Is it lined?
- Will it arrive by Friday?
- What fits in the bag?
- Is it suitable for a ten-year-old?
- Do you have this in a wider fit?
- How does it sit on the body?
- Can I change my subscription?
Where's my order?
14:02
Hi Sarah, your Apex Trainers (order #8412) arrive tomorrow, 9–11am. Here's the live tracking.
14:02
The leggings from my last order are too big. Can I swap them?
14:03
Done. Return booked and a size M reserved for you. Label attached; the swap ships as soon as the courier scans it.
14:03
No order number asked. No portal, no password. The customer is the login.
Routine order queries, burning support hours.
On your website, “where's my order?” means a contact form, an order number and a two-day email thread, all to look up what the customer should see instantly.
On WhatsApp, the customer's number is their login. Your store manager already knows them: orders, live tracking and returns, all handled inside the chat. The routine queue deflects itself; your team keeps the conversations that truly need a person.
- Recognised by their number, no login screens
- Order status, delivery changes and returns handled in-chat
- Routine tickets deflected; humans kept for the complicated
Your richest customer data, thrown away.
Everything customers ask before buying is first-party intent data: what they want to know, in their own words. Most brands let it die in a support inbox.
Wassist structures every conversation into intent data that feeds straight into content and SEO, ready for search's shift to ChatGPT and AI Overviews before your competitors know what to write.
- Every conversation captured as structured intent data
- Real customer questions feeding content, SEO and GEO
- Ready for search shifting toward AI assistants
Top pre-purchase questions
this week
“Is the leather waterproof?”
214 asks
“Do you ship to the UAE?”
132 asks
“How does sizing compare to Nike?”
96 asks
“Will this fit a 15" laptop?”
71 asks
→ Next week's content plan, written from what buyers actually ask.
Try it live
Don't take our word for it. Ask them.
These brands run their WhatsApp on Wassist today. Pick one, ask what you'd ask before buying, and see how fast a real answer lands.
Real brands, real store managers. Every reply comes from Wassist in production, so go ahead and try to stump it.
Consent first
Their most trusted inbox. Earn your place in it.
You're right that customers don't want marketing on WhatsApp. Treat it like SMS and you'll get muted, blocked and reported. The answer isn't to stay off the channel they trust most. It's to stop broadcasting and start a conversation.
It's their most personal inbox.
WhatsApp sits between the family group chat and their best friend. A brand that shows up uninvited feels like an intrusion, not a promotion.
Blasting gets you banned.
Meta rates every business number on how customers react. One-way promos, shipping pings and codes nobody replies to pile up blocks and reports until your number is limited or shut down.
Conversation earns the right to stay.
When customers ask questions and get real answers, every reply is consent. They come back, they buy, and your number stays trusted.
The customer asked. You answered. The follow-up is one they're waiting for.
The library
A store manager, bespoke for every brand.
Hover to browse the library, click a brand to meet its store manager.
Wide Fit Shoes
widefitshoes.co.uk
Some of these brands are Wassist customers; the rest are interactive demos generated from public store data and are not affiliated with or endorsed by the brands shown.
Create your
store manager
Enter your store URL. Our AI builds a store manager for your brand in seconds.
2B+
People on WhatsApp daily
Already chatting
98%
WhatsApp message open rate
vs 25% email
4x
Cart recovery effectiveness
vs email
£4
Support cost per resolved ticket
Industry benchmark, deflected instantly
For developers
Wassist is programmable end‑to‑end
Build on the same APIs we use internally. Subscribe to events, manage agents, and ship integrations in minutes.
Signed payloads, automatic retries, replay logs.
Manage agents, conversations, contacts. API keys via X-API-Key.
@wassist/sdk & wassist listen for local dev.