Wassist to host its first event, Scaling Growth in 2026, with Balderton Capital and the growth leaders behind Willy Chavarria and PerfectTed
Co-hosted with Balderton Capital in London on 17 September, Wassist's first event puts the growth leaders behind Willy Chavarria, PerfectTed and a leading beauty brand on one panel to talk about what actually worked in 2026.
London, 18 August 2026 - Wassist will host its first event, Scaling Growth in 2026, on Thursday 17 September at the London offices of Balderton Capital, the early backers of Revolut and Wayve, who are co-hosting the evening.
The panel brings together the people directly responsible for growth at some of the leading brands globally: Willy Chavarria, PerfectTed, and a leading beauty brand still to be announced. They will cover what has and has not worked for them this year, what comes next, and the decisions still open for 2027.
Registration is open now and is subject to approval.
Why this event, and why now
The e-commerce landscape has changed quickly in the last twelve months. Agentic commerce was a new term a year ago; it is now on every stand at every event.
Conversational commerce is moving just as fast. Customers increasingly want to search in natural language and land straight on the product they want, rather than working their way through a category tree.
Product discovery is shifting underneath all of it. The growth of LLMs, ads inside ChatGPT, and the launch of Google commerce are all reshaping the buyer journey. Brands now have more places to spend and less certainty about where it counts. That uncertainty is the backdrop for the evening.
Who it is for
The room is founders, CMOs and e-commerce leaders. The format is a panel followed by an evening of conversation, rather than a product pitch, and the discussion is deliberately about what brands have actually run and measured this year rather than what the channel might do in theory.
About Wassist
Wassist is a no-code platform that turns WhatsApp into a one-to-one sales, service, and marketing channel for businesses. Starting with e-commerce, brands use Wassist to deploy AI ambassadors that answer questions, recommend products, recover carts, and complete purchases, all inside a single WhatsApp thread. Wassist is a Meta Business Partner, is based in London, and was founded in 2025. Find Wassist at wassist.app.
Wassist raised a $1.1M pre-seed round led by Playfair in June 2026, and has handled more than 80,000 end-user conversations to date.
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